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ChatGPT vs. Microsoft Bing - A Side-by-Side Comparison

February 12, 2023Updated Feb 17, 2026

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A few days ago, Microsoft announced that ChatGPT would be integrated into their search engine, Bing.

Microsoft had previously invested roughly 1 trillion KRW in OpenAI, the company behind ChatGPT.

And given the massive sensation ChatGPT created, they decided to invest approximately 12 trillion KRW more, challenging the search engine ecosystem that Google had monopolized.

Of course, Google also announced the launch of Bard, their conversational AI, which was introduced through a demo on the 8th.

But when Bard gave an incorrect answer, Google's stock temporarily plummeted.

From a user perspective, this competition is great — when these services compete with each other, they'll only improve further.

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Rather than MS integrating it into Bing, I think it would have been even better if they'd launched a search engine under a completely new brand.

As for Bard, that's enough about that.

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Let's compare the existing ChatGPT with the new Bing as the main topic.

First, the current Bing chat AI only allows a single-turn experience — conversational threading isn't supported yet.

I tested both with the same prompt: "Give me a 30-minute workout plan focusing on arms and abs that I can do without gym equipment or sit-ups."

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The response was too long so I only captured part of it, but as expected, it provided a solid answer.

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For Bing, if you look at the right side, the AI leaves responses in real-time, and as expected, the answer came out properly.

There are some differences between the two responses, though.

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ChatGPT

In response to the question about creating an arm and abs workout plan:

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It recommends arm and ab exercises but doesn't explain the exercise methods in detail.

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Bing, rather than categorizing arm and ab exercises separately, simply introduces the entire routine and explains each exercise method very thoroughly.

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Finally, it's great that it provides sources like this.

From this point on it's a matter of preference, but personally I still prefer the traditional ChatGPT.

Rather than knowing everything in detail from the start, having it tell you more when you ask feels more efficient in many ways.

So I prefer the existing approach, though this can vary depending on personal preference.

That wraps up this brief comparison of the two services. I can't even imagine how much more they'll improve — watching technology advance day by day makes every single day exciting :)