Marketing Fundamentals

Marketing is a broad field concerned with promoting products or services.

Key aspects of marketing:

• Market Research: Understanding customer needs
• Product Positioning: How to present a product
• Pricing Strategy: Setting the right price
• Promotion: Advertising and publicity
• Distribution: How to deliver products to customers

In the digital age, digital marketing is becoming increasingly important.

Social media, email, and content marketing are common digital marketing strategies.