Unity Analytics Overview (2): Why I Chose It Over Firebase

I should have written this overview post first, but the order got reversed. Here I'll cover just the essentials.

User analytics is practically mandatory when operating a live game service.

That's why collecting events through analytics APIs like Firebase and interpreting large-scale data is so important.

This series covers Unity's built-in Analytics API as the baseline.

Many teams think of Firebase first, but here's why I chose Unity Analytics:

I kept running into compatibility issues when combining Google services (Firebase, GPGS, AdMob) with Unity — especially Google Resolver conflicts that tanked development productivity.

After that experience, I switched to Unity Analytics as the default analytics tool for all current projects.